Goodbye Tinder, hello Strava: have ‘hobby’ apps become the new social networks?

Millions are rejecting the culture-war hotspots of the major social media sites in favour of apps dedicated to activities they enjoy, while bonding with their fellow users

Singletons looking to shack up with their soulmates online have relied on two key routes in the past decade or so: take your chance on dating apps, or befriend as many mutuals as possible on social media, in the hope that you find the one.

But some have found a third way, using services such as Goodreads and Strava to meet partners with whom they hope to spend the rest of their lives. Those couples proved to be trendsetters. So-called hobby apps – built around activites such as running, reading or movie-going – are having a moment, and not just for love. Continue reading...


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